Brazil is experiencing an excellent moment in the tourism sector, registering the arrival of 9,287,196 international visitors in the year 2025, which represents an increase of 37.1% compared to 2024, the year that held the historical record. São Paulo was the state with the highest number, reaching 2,753,869 international tourists, followed by Rio de Janeiro, with 2,196,443, and Rio Grande do Sul, with 1,535,806 between January and December.
The result exceeded the target set out in the National Tourism Plan (PNT) 2024–2027, which expected 6.9 million international arrivals. The positive performance raises good prospects for the year 2026.
Among the countries of origin, neighbors Argentina and Chile lead, with 3,386,823 and 801,921, respectively. The North Americans came in third, with 759,637 visitors. Travelers from European countries totaled 1,274,567.
The growth trajectory remained steady until December. In the last month of 2025, Brazil recorded an 11% increase in the arrival of international tourists compared to December 2024, totaling 896,488 visitors — approximately 90,000 more than in the same month of the previous year.
