Alaska Airlines officially introduced Boeing 787-9 its first, marking a new chapter in the group’s growth strategy.
The aircraft is the first of a total of 17 787 Dreamliner jets originally ordered for Hawaiian Airlines, an airline recently acquired by the group.
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In December 2023, Alaska Air Group announced the acquisition Hawaiian Holdingsa move that expands the group’s presence in the long-haul aviation market. However, Hawaiian will continue to operate as an independent airline. Interestingly, in this reorganization process, Hawaiian is planned to receive modernized Airbus A330 aircraft, while Dreamliners will join the group’s fleet under the Alaska brand.
In August 2025, Alaska Airlines has revealed a new livery for its Boeing 787 Dreamliner wide-body aircraft, with shades of blue and green inspired by the lights of the aurora. This visual identity is now officially operational with the introduction of the 787-9.
The largest order in Boeing’s history
The introduction of the Dreamliner took place during the same period that Alaska Airlines confirmed the largest aircraft order in its history to Boeing. The airline signed an agreement to purchase 105 Boeing 737-10 (737 MAX 10) units and exercised options for five units Boeing 787 Dreamliner addition. In addition, purchase rights for an additional 35 737-10s were also secured, bringing the total order portfolio for the 737 MAX family to 174 aircraft.
This jumbo order coincides with the 60th anniversary of the partnership between Alaska Airlines and Boeing, and is part of the corporate strategy Alaska Acceleratewhich focuses on scalable growth and operational efficiency. The Boeing 737-10, the largest variant in the 737 MAX family, will play a central role in the narrow-body fleet update, enabling greater capacity on high-demand routes and reduced costs per passenger-kilometre.
Meanwhile, the new 787 Dreamliner aircraft aims to strengthen the expansion of the airline’s international network, with a focus on routes to Europe and Asia. According to Alaska, this transaction strengthens its strategy of fleet unification, disciplined growth, and continued development of international operations.
Source and image: Alaska Airlines. This content is created with the help of AI and reviewed by the editorial team.
