The cadence of new Ferrari products has accelerated in recent years, and Maranello is about to shift into an even higher gear. Between 2026 and 2030, an average of four new models will debut annually, so get ready for 20 cars in just five years. That’s a remarkable output for an exotic marque that sold only 13,752 units in 2024, its best year on record.
It’s still early for Ferrari to reveal specifics about what’s coming, but one of the confirmed launches is the brand’s first EV, the “Electric.” Logic suggests an updated 296 is on the way, along with a plug-in hybrid Purosangue, given that the SUV’s platform supports electrification. Open-top versions of the Amalfi and F80 also seem inevitable; it’s a matter of when, not if.
Reaching 20 new models by 2030 is an ambitious target, but Ferrari’s CEO has hinted that exclusivity will remain a priority. Benedetto Vigna told analysts it’s “better to have more models with limited volume than a few models with higher volume.” The Prancing Horse’s “product diversification strategy” aims to attract a broader range of buyers without diluting its prestige.
One might assume such a surge in products could alienate those drawn to Ferrari’s exclusivity. Yet that hasn’t been the case. Vigna confirmed that orders already cover the entire 2026 production run, meaning new buyers won’t take delivery until 2027.
Photo by: Ferrari
Ferrari currently has around 90,000 active clients, defined as customers who’ve bought a car in the past five years. That’s a significant 20 percent increase over 2022. In that same period, more than 32,000 people became first-time Ferrari owners. Collectors also now hold about 20 percent more cars than before, proof that business is thriving.
Like most automakers, Ferrari has noticed EV adoption isn’t advancing as quickly as once projected. Back in 2022, the company targeted a 40 percent electric share of its lineup by decade’s end. That figure has since been halved. By 2030, Ferrari expects its portfolio to consist of 40 percent hybrids, 40 percent pure combustion-engine models, and only 20 percent EVs.
With the company reaffirming its commitment to the legendary V-12, a future SP4 from the Icona Series could well feature the naturally aspirated 6.5-liter engine currently reserved for the Purosangue and 12Cilindri. Limited-run specials or one-offs using this powerplant would undoubtedly sell out instantly, especially as the V-12’s days are numbered.
Looking ahead, every Ferrari will have two pedals. Chief Marketing and Commercial Officer Enrico Galliera recently remarked that those wishing to row their own gears should buy a classic car instead. Last used in the 2012 California, the manual might not be entirely dead. Chief Product Development Officer Gianmaria Fulgenzi has suggested a stick shift could return in an Icona model, as some ultra-wealthy clients are urging Ferrari to bring back the clutch pedal.
If there’s one company capable of charging an absurd amount for a manual car and still selling out every unit immediately, it’s Ferrari.
