Hundreds of people attended this Saturday (6) to the funeral of designer Giorgio Armani, at the Armani Theater in Milan, Italy. Even hours before its opening, the funeral had a crowd.
Where Armani, stylist and undisputed figure in the fashion world, known as the “king” of Italian fashion and killed on Thursday, presented his collections during Milan’s fashion weeks, the coffin was placed in darkness with a branch of white flowers and a rug of flashlights on the floor.
One of the first to arrive was the president of Stellantis and Ferrari and grandson of Gianni Agnelli, John Elkann, with his wife Lavinia Borromeo, followed shortly thereafter by the mayor of Milan, Beppe Sala.
“Milan is full of Armani; it will be impossible to forget it. He starts from Milan with his absolute conviction at work as a personal and professional means of fulfillment. It is a value that Milan will never lose. He was a great Milanese who did so much for this city,” said Sala.
EMRANI EMPIRE, from fashion to hotels, will move to the foundation of the stylist
The Italian press points out that now the Armani will will be opened, as it had no children, and it will be distributed the quotas of its industrial empire, with billions of euros.
Analysts estimate that the company can have a current value between 6 billion and 7 billion euros. The assessment considers not only revenue and profitability, but also the prestige of the brand and its real estate portfolio: buildings in the Milan Fashion District, famous locations in New York, Paris, London and Hong Kong, boutiques, hotels, restaurants and multifunctional spaces.
Armani remained the sole owner of holding to the end, without selling stocks to funds or external groups, either in exchange for liquidity or visibility.
