BMW has confirmed that the new IX3, a fully electric SUV, is the first model built on the Neue Class platform, with a premiere planned for September at the Munich car fair (IAA Mobility).
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The vehicle marks the start of a new phase for the brand, characterized by advances in connection, energy efficiency and a renewed design. According to the CEO Oliver Zeps Planning the company to launch over 40 new or updated models by 2027, which covers all categories and drivelines – including electrical and combustion engines – with a new visual language and technological clusters.
In 2026, the launch of a sedan based on the same architecture is scheduled as iX3which can provide a taste of the next generation of the electric 3 Series. The petrol-powered 3 Series will have a facelift and the new Panoramic Idrive panel, which will also be available in the 5 Series.
The new launches aim to strengthen BMW’s recovery, after the company reported a decline of 8 % in global income in the first half of 2025, with a total of $ 79.1 billion. The decline was due to lower demand in China and negative exchange rates.
The manufacturer expects a moderate improvement in the coming months, driven by a combination of lower interest rates and controlled inflation. In Europe, electrified models are expected to lead growth, while competition in China is getting tougher – especially in the less expensive segments. In the United States, attention is paid to the possible effect of tariff rates introduced by Donald Trump, although an agreement between the US and the EU to reduce cars and car parts is under negotiation, with expected effect from August – even though the practical consequences are still uncertain.
Source: BMW | Photo: x @responsejp | This content was created with the help of KI and reviewed by the editorial staff
The first BMW iX3, the “Neue Classe,” is coming soon! The reaction on social mediahttps://t.co/XYhCtl3EW5#New car #BMW #iX3 #X3 pic.twitter.com/bMQ6J0m1wC
—Response (@responsejp) June 17, 2025
