Honda began a perception campaign in Thailand, which recommends children to wear helmets after concerned statistics were published.
Nation ThailandAccording to the report, Thailand Health Promotion Foundation (ThaiHealth) Cite the study of, and despite the popularity of motorcycles in Thailand, only 16%of children wear helmets.
Also, the director of the foundation Fontepe Wong and Charapie BunAccording to the last year, 82.5%of the road deaths were motorcycle users, of which 79%were deaths due to head injuries.
So Honda Dentsu ThailandWith the focus of protecting the next generation, “PROTECT The Power of Dreams“I started the campaign. Protecting children’s dreams begins with protecting their lives, and the start is a helmet wearing.
Instead of a threatening way, the campaign selects an emotional approach and shows all the children dressed up as a dream of a child, such as doctors, chefs, pilots, and boxers.
The campaign was held throughout Bangkok’s LED outdoor billboards, prints and posters. To emphasize purity and hope, the core of the message, the word “Protect” was written in children’s handwriting.
In addition to the visual factors, Honda held a driving safety workshop at the training center nationwide to provide parents and children the opportunity to learn and form safe driving habits together.
An official in Honda Thailand said, “The power of dreams was the center of the Honda brand, and I believe that the dream can thrive only when safety is the top priority.”
“Our children are our future, and our responsibility is to protect them safely and achieve their dreams.” Dentsu ThailandCCO Service cowIs revealed.
Photo and video: Honda Thailand / YouTube @Dentsusea. This content was produced with the help of AI and was reviewed by the editorial team.
