The British trainer is banking on a widebody kit dominated by carbon fiber to transform the high-performance SUV from Lamborghiniwith a simultaneous launch in the UK and US.
Urban Automotive has officially presented its new interpretation of the Lamborghini Urus SE, called Urus SE Widetrackat a global launch held simultaneously in Milton Keynes, UK, and Las Vegas, USA. Specializing in luxury vehicle modifications, the British company has applied an extensive design program focused on carbon fiber to the Italian SUV, reinforcing the aggressive visual character of the model.
According to the preparer, the project was developed according to its OEM+ philosophy, a concept aimed at reinforcing the visual impact and exclusivity of the vehicle without completely breaking with the manufacturer’s original identity. In the case of the Urus SE, this meant a complete body redesign, with subtle references to iconic models from Lamborghini’s history.
According to Urban Automotive, the program required approximately 10,000 hours of design and development. Highlights include a new carbon fiber front end, consisting of a three-part splitter with canards, as well as a redesigned hood with a functional opening inspired by the Lamborghini Aventador SVJ. The component also incorporates inputs and outputs produced in 3D with the traditional hexagonal pattern associated with the Italian brand.
At the sides, the Urus SE gets six-piece carbon fiber fender extensions, increasing the width of the SUV by 40mm. The objective is to give the model a wider and more striking posture. The side panels have also been redesigned and include 3D details with the Urban Automotive logo, as well as aerodynamic elements referencing the classic air intake of the Lamborghini Miura.
The rear has also been extensively modified. The new carbon fiber bumper incorporates an exposed diffuser, double ventilation and separate canards. Another highlight is the additional rear spoiler, which, combined with the original spoiler, creates a “stacked” visual effect, reinforcing the sporty presence of the SUV. The package is completed by four tailpipes with a distinctive finish.
On the vehicle presented at the launch, Urban Automotive also installed Urban-Vossen UV-1R rims, sized to better fill the widened arches. During the presentation in Las Vegas, the model sported a premium Inozetek Gloss Pearlescent Pearl Marigold Orange wrap, further enhancing its eye-catching character.
Matthew Welchgeneral director of the company, said that the Urus SE Widetrack is the most sophisticated and visually spectacular Lamborghini ever developed by Urban. Head of design John Hancock emphasized that the aim was to intensify the visual dynamism and muscular stance of the SUV, pushing Lamborghini’s stylistic DNA even further to create an even more assertive interpretation of the model.
The complete Urban Widetrack conversion for the Lamborghini Urus SE is available from 51 800 £already equipped. The company also offers bespoke interior customization, with different color and material options for customers.
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Source and images: Urban Automotive. This content was created with the help of AI and reviewed by the editorial team.
