The British tuner focuses on a widebody kit dominated by carbon fiber to transform the high-performance SUV of Lamborghinidebuting simultaneously in the UK and US.
Urban Automotive has officially presented its new interpretation of the Lamborghini Urus SE, called Urus SE Widetrackduring a global launch that took place simultaneously in Milton Keynes, UK, and Las Vegas, US. Specializing in luxury vehicle modifications, the British company has applied an extensive design program focused on carbon fiber to the Italian SUV, reinforcing the model’s aggressive visual appearance.
According to the tuner, the project was developed according to the OEM+ philosophy, a concept that aims to broaden the visual impact and exclusivity of the car without completely breaking with the manufacturer’s original identity. In the case of the Urus SE, this led to a major reworking of the bodywork, with subtle references to iconic models from Lamborghini history.
According to Urban Automotive, the program required approximately 10,000 hours of design and development. Highlights include the new carbon fiber front end, consisting of a three-piece splitter with canard, as well as a redesigned bonnet with a functional opening inspired by the Lamborghini Aventador SVJ. The component also includes sockets and outlets made in 3D with the traditional hexagonal pattern associated with the Italian brand.
On the sides, the Urus SE receives six-piece carbon fiber wheel arch extensions, increasing the width of the SUV by 40 mm. The goal is to give the model a wider and more pronounced posture. The side panels have also been redesigned and include 3D details with the Urban Automotive logo, as well as aerodynamic elements that recall the classic air intake of the Lamborghini Miura.
The rear has also been profoundly modified. The new carbon fiber bumper integrates an exposed diffuser, double ventilation and separate canards. Another distinctive element is the additional rear spoiler, which together with the original wing creates a “double-level” visual effect, increasing the sporty presence of the SUV. Everything is completed by four exhaust pipes with different finishes.
On the car exhibited at the launch, Urban Automotive he also installed Urban-Vossen UV-1R rims, sized to better fill the widened wheel arches. At the presentation in Las Vegas, the model was shown with a premium Inozetek Gloss Pearlescent Pearl Marigold Orange wrap, further reinforcing the flashy character of the preparation.
Matthew Welchthe company’s CEO, said the Urus SE Widetrack is the most sophisticated and visually spectacular Lamborghini ever developed by Urban. Design chief John Hancock emphasized that the goal was to intensify the SUV’s visual dynamism and muscular stance, expanding Lamborghini’s styling DNA to create an even more assertive interpretation of the model.
The complete Urban Widetrack conversion for the Lamborghini Urus SE is available starting from £51.800already equipped. The company also offers the possibility of bespoke internal customization, with different color and material options for customers.
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Source and images: Urban Automotive. This content was created with the help of AI and reviewed by the editorial team.
