Honda announced the official cancellation of the three electric cars it planned to build in the United States, citing US tariffs and volatile policies on fossil fuel regulation and electric vehicle incentives as the main reasons.
The three cars are the SUV Serie 0he Saloon Serie 0 and the Acura RSXwhich were planned to launch in 2026. As a result of the decision, Honda admitted in a press release that it expects to suffer large financial losses due to the cancellation of production of the three vehicles.
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In addition to US tariffs and volatile policies, Honda It also addressed changing customer values in China, with buyers focusing more on software features and less on things like fuel efficiency and cabin space.
In the statement, the Japanese manufacturer confessed that it simply failed to offer products that provided better value than those of the new Chinese manufacturers.
Both the Honda like him Acura They were planned to be built in the factory Honda in Ohio, United States. Instead of launching the three new models, Honda presented plans to establish a “fixed cost structure appropriate to scale” in relation to the future implementation of electric models.
In May, the manufacturer plans to announce a revised medium and long-term strategy, but has already admitted that, as a result of the decision to cancel production of the three vehicles, it could record losses of up to $15 billion. This should result in pay cuts of up to 30% for the company’s top executives for three months.
Photos: Honda / Acura. This content was created with the help of AI and reviewed by the editorial team.
