Munich – The BMW Group has announced the expansion of its industrial digitalization strategy with the introduction of so-called “Physical AI” in its European operations.
The first pilot project on the continent will be implemented at the automaker’s plant in Leipzig, Germany, with the aim of integrating humanoid robots into the series production of vehicles.
The initiative combines digital artificial intelligence with physical machines and robots, enabling intelligent systems to operate directly in the production environment. According to the company, the technology expands automation capabilities and opens up new possibilities for more flexible and adaptable production processes.

According to Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production, digitalization is a strategic factor for maintaining global competitiveness.
“Digitalisation improves the competitiveness of our production – here in Europe and throughout the world. The symbiosis between engineering expertise and artificial intelligence opens up completely new possibilities in production,” said the executive.

Tests in series production
At the Leipzig plant, the pilot project will evaluate the integration of humanoid robotics into existing assembly lines. The automaker also intends to explore applications of Physical AI in the production of batteries and components, sectors considered strategic in light of the electrification of the automotive industry.
The goal is to test how humanoid robots can operate in collaboration with human workers, carrying out repetitive or physically demanding tasks, as well as increasing operational efficiency.
Previous experience in the United States
The decision to bring the technology to Europe follows the completion of a successful pilot project at the group’s plant in Spartanburg, US. The North American unit was the first to test humanoid robots in a real automotive manufacturing environment.
According to the release, lessons learned in Spartanburg are being used to refine and extend Physical AI applications at other group facilities.
Dedicated competence center
To accelerate the global integration of artificial intelligence and robotics, the BMW Group has created a new “Competence Center for Physical AI in Production”. The facility will be responsible for coordinating technology development, standardizing processes and expanding technology deployment internationally.
With the Leipzig project, the automaker strengthens its commitment to advanced digitalization as a strategic pillar of automotive production, combining traditional engineering and artificial intelligence in a new industrial production model.
Source and images: BMW Group. This content was created with the help of AI and reviewed by the editorial team.
Humanoid robots enter BMW production line in Germany – Source and images: BMW Group#BMWGroup #BMW #robots pic.twitter.com/QZl9GNX0NA
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