Ducati brings customization directly to the production line with the launch of Factory Made

by Marcelo Moreira

Ducati brings customization directly to the production line with the launch of Factory Made. Photo: Ducati

Ducati has unveiled Ducati Factory Made (DFM), a new program that offers motorcycle customization directly off the production line at the Borgo Panigale factory.

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The program launches in Europe with the Ducati Multistrada V4, allowing customers to configure their motorcycle at the time of order, with the selected options installed during the assembly process. According to the manufacturer, the model is delivered as-is to order specifications and no further modifications are required.

Ducati brings customization directly to the production line with the launch of Factory Made. Photo: Ducati
Ducati brings customization directly to the production line with the launch of Factory Made. Photo: Ducati

Color and graphics options

One of the major changes is the expansion of new color and graphic choices. The program includes various finishing lines:

  • Icone, a color linked to brand heritage
  • Style, glossy hue
  • Sophistication, matte finish
  • Performance Liveries, design tailored to sports tendencies
  • Ducati Corse Liveries, racing-inspired design
Ducati brings customization directly to the production line with the launch of Factory Made. Photo: Ducati
Ducati brings customization directly to the production line with the launch of Factory Made. Photo: Ducati

Ducati explained that by applying the options directly on the production line, it can ensure assembly consistency and maintain the brand’s quality standards.

Collaboration with Automobili Lamborghini

Ducati Factory Made는 Lamborghini carsCollaboration with . The configurator now includes some of the colors from the supercar manufacturer’s Ad Personam program, including Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.

The partnership between the two companies has previously led to special editions of Ducati models.

Technical and ergonomic customization

In addition to visual options, the program includes technical components and ergonomic adjustments. The options provided are:

  • Cast wheels in various colors
  • Forged Light Alloy Wheels
  • spoke wheel
  • Color selection of rear subframe and brake calipers
  • Seat height settings for rider and passenger
  • Suspension Adjustment

Additionally, existing brand package choices such as Touring, Adventure, Sport, Tech and Enduro will continue to be offered.

Pikes Peak and RS versions

This program Multistrada V4 Pikes Peakand Multistrada V4 RS It also includes customization of versions, and these models are equipped with exclusive equipment and graphics. In these cases, the configuration tool allows for additional adjustments, including changing seat height, selecting brake caliper colors where applicable, and adding optional technology components.

Ducati Factory Made is already available on the manufacturer’s official website. After completing online configuration, customers can send their project to a dealer for a quote.

Source and image: Ducati. This content was created with the help of AI and reviewed by our editorial team.

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