Ducati presented Ducati Factory Made (DFM), a new program that now offers motorcycle customization directly on the production line at the factory in Borgo Panigale.
The program debuts in Europe with the Ducati Multistrada V4 and allows the customer to configure the motorcycle at the time of ordering, with the options installed during the assembly process. According to the manufacturer, the model is delivered as specified in the order, without the need for subsequent modifications.
Color and graphics options
Among the main innovations are new possibilities for colors and graphics. The program includes different finishing lines:
- Icon, with colors associated with the brand’s tradition
- Style, with bright tones
- Sophistication, with matte finishes
- Performance Liveries, aimed at the sports profile
- Ducati Corse Liveries, inspired by competition
Ducati states that the application of options directly on the production line guarantees uniformity of assembly and maintenance of the brand’s quality standards.
Collaboration with Automobili Lamborghini
Ducati Factory Made also expands collaboration with the Lamborghini cars. The configurator now includes some colors from the super sports car manufacturer’s Ad Personam program, such as Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.
The partnership between the two companies has already resulted in previous special editions of Ducati models.
Technical and ergonomic customization
In addition to visual options, the program includes technical components and ergonomic adjustments. Among the possibilities are:
- Cast wheels in different colors
- Forged light alloy wheels
- Spoked wheels
- Color options for rear subframe and brake calipers
- Height settings for pilot and passenger seats
- Suspension adjustments
The choice between packages already known by the brand, such as Touring, Adventure, Sport, Tech and Enduro, also remains available.
Versões Pikes Peak e RS
The program also includes version customization Multistrada V4 Pikes Peak e Multistrada V4 RSwhich have specific equipment and graphics. In these cases, the configurator allows additional adjustments, such as seat height variations, choice of brake caliper color when applicable and inclusion of optional technical components.
Ducati Factory Made is now active on the manufacturer’s official website. After completing the online configuration, the customer can forward the project to the dealership to request a quote.
Source and images: Ducati. This content was created with the help of AI and reviewed by the editorial team.
