There’s nothing wrong with spending a pretty penny on prestige beauty. But if you’re not willing to shell out big money on luxury products, you don’t have to!
We found plenty of affordable makeup that won’t break the bank—and you’ll be shocked by how good they are for the price. In fact, all of these drugstore-priced picks are under $20, yet perform like they cost way more.
These affordable makeup finds include E!-reader favorites, like a cool-toned eyeshadow palette with buttery and blendable shadows that resemble what you’d find in Sephora, except it’s only $13.
Some products are even editor-approved, like the $7 liquid liner that one E! writer called their “holy grail” or the blush from a TikTok-loved brand that an editor raved, “lasted all day.”
Why pay more when drugstore makeup can work just as well (or better) than the high-end stuff? Shop these under-$20 makeup picks and save major coin.
