Why Matthew McConaughey Trademarked His Famous “Alright, Alright, Alright” Phrase
Matthew McConaughey is planning ahead.
Indeed, the Wedding Planner star has taken steps to prevent artificial intelligence from using his image or likeness in the future.
Matthew—according to The Wall Street Journalciting his attorneys—has filed eight trademark applications with the U.S. Patent and Trademark Office that include him smiling and talking while saying his signature phrase, “Alright, Alright, Alright,” made famous by his character in 1993’s Dazed and Confused.
The 56-year-old, according to Varietyalso trademarked audio of him saying “Just keep livin’, right?, with a pause before saying ‘I mean,’ and What are we gonna do?” All of the applications have been approved, according to WSJ.
“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the Dallas Buyers Club star said in a statement to WSJ on Jan.13. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”
