High-level executives of Teslaprogram managers Cybertruck e Model Yresigned in consecutive announcements over the course of last weekend.
Siddhant Awasthiresponsible for Cybertruckannounced its release on Sunday evening (9). He started to Tesla as an intern and rose through the ranks to become leader of the division Cybertruck. He had also recently taken over the program Model 3.
A few hours after Awasthi’s announcement, the head of the Model Y, Emmanuel Lamacchiaannounced his resignation. Lamacchia, who worked about eight years in Teslaoversaw the production and international launch of the Model Y in all factories.
Tesla has lost several high-level executives in the past year, including Daniel Howho led the launch of the Model 3e David Zhangresponsible for the divisions Models S e X.
Troy Joneschief sales officer in North America, left the company in July. He has worked at the company for 15 years, according to The Wall Street Journal. Its release came less than a month after that of Omead Afsharprincipal advisor to Elon Musk.
A few months ago, Tesla he had also lost Jenna Ferruahuman resources executive for the North American division. Milan Kovacthe company’s chief AI officer, left the company earlier this year.
Elon Musk’s company is experiencing a turbulent year, marked by successive declines in sales of its electric vehicles since the beginning of 2025.
This decrease is attributed to increased competition in the electric vehicle industry, particularly from Chinese companies such as BYD. It is worth mentioning that Musk had previously mocked the idea that BYD could one day become a competitor.
Furthermore, Musk’s brief (and controversial) stint as director of the Department of Government Efficiency (DOGE), a White House spending-cutting program, had a negative impact not only on his personal image, but also on his reputation as a Tesla.
The partnership between Musk and the American president Donald Trump it unleashed waves of criticism and gave rise to boycott campaigns against Tesla and other billionaire companies, such as X (ex Twitter) e xAIresponsible for the artificial intelligence tool Grok.
However, Musk seems to remain a key point for the future of Tesla. It seems that the manager intends to put electric cars in the background Tesla to invest in robotics, artificial intelligence and autonomous taxis, which investors seem to like.
At a meeting last week, shareholders approved paying Musk a $1 trillion bonus if he hits a set of goals set for the company’s growth.
The entrepreneur even threatened to leave the role of CEO if the record bonus was not approved, while the chairman of the board of Tesla, Robyn Denholmpublished a letter to shareholders highlighting Musk’s importance to the company and explaining that the bonus was aimed at retaining his “talent.”
Photo: Unsplash. This content was created with the help of AI and reviewed by the editorial team.
