The Sant’Agata Bolognese brand used social media to present a fictional palette of shades inspired by Italian symbols, in a good-humored action to celebrate April Fools’ Day.
A Lamborghini cars took advantage of April 1, 2026 to tease its fans around the world with a humorous communication campaign about a supposed new range of colors inspired by its homeland, Italy.
Published on the brand’s official social media channels, the action featured fictitious shades with names that referred to striking elements of Italian culture. Among them were the Rosso Grappolo, associated with red wine, the Giallo Granita, inspired by typical summer drinks, the Verde Campo d’Ulivo, in reference to olive oil, and the Bianco Trullo, linked to the traditional white buildings of the Puglia region.
. Photo: Lamborghini
For a few hours, the game took many enthusiasts by surprise. Afterwards, Lamborghini itself clarified that everything was nothing more than a special action on April 1st, created to make the public smile and pay homage, in an ironic way, to the Italian territory that is home to the super sports car manufacturer.
According to the company, the campaign was designed to highlight two important pillars of its identity. The first of these is the strong connection with Italy and with Sant’Agata Bolognese, the city that houses Lamborghini’s headquarters and represents one of the symbols of Italian industrial excellence. The second is the central role of color in the universe of personalization of the brand’s models.
Lamborghini highlighted that the choice of colors was not random, but rather a direct reference to Italian cultural and visual heritage. At the same time, the initiative also reinforced the relevance of personalization for its customers. According to the manufacturer, 94% of vehicles sold receive some type of personalized configuration, and buyers can choose from around 400 different shades.
Through the Ad Personam program, owners have the possibility of personalizing various elements of the car, with color being one of the most requested aspects. Although fictional, the palette created for the campaign served to highlight Lamborghini’s vocation for combining creativity, exclusivity and visual identity in its models.
Although the news was nothing more than an April 1st prank, the action also ended up functioning as a celebration of the brand’s bond with its territory of origin and the creative freedom that marks the universe of personalization of cars produced in Sant’Agata Bolognese.
Source and images: Lamborghini. This content was created with the help of AI and reviewed by the editorial team
