The British tuner bets on a widebody package dominated by carbon fiber to transform the high-performance SUV from Lamborghiniwith a simultaneous launch in the UK and USA.
Urban Automotive officially presented its new interpretation of the Lamborghini Urus SE, called Urus SE Widetrackduring a global launch that took place simultaneously in Milton Keynes in the UK and in Las Vegas in the US. Specializing in the modification of luxury cars, the British company applied an extensive design program focusing on carbon fiber to the Italian SUV, which reinforces the model’s aggressive visual expression.
According to the tuner, the project was developed within their OEM+ philosophy, a concept that aims to increase the car’s visual impact and exclusivity without completely breaking with the manufacturer’s original identity. In the case of the Urus SE, this resulted in an extensive reworking of the bodywork, with subtle references to iconic models from Lamborghini’s history.
According to Urban Automotive, the program required around 10,000 hours of design and development. Among the highlights is a new carbon fiber front, consisting of a three-part splitter with canards, as well as a redesigned hood with a functional opening inspired by the Lamborghini Aventador SVJ. The component also has air intakes and outlets produced in 3D with the traditional hexagon pattern associated with the Italian brand.
On the sides, the Urus SE gets six-part fender extensions in carbon fiber, which increase the width of the SUV by 40 mm. The aim is to give the model a wider and more marked attitude. The side panels have also been redesigned and include 3D details with the Urban Automotive logo, as well as aerodynamic elements that refer to the classic air intake from Lamborghini Miura.
The rear is also significantly modified. The new carbon fiber rear bumper integrates a visible diffuser, dual ventilation and separate canards. Another highlight is the additional rear spoiler, which together with the original spoiler creates a visual “double stacked” effect and reinforces the SUV’s sporty presence. The whole is completed by four exhaust pipes with a distinctive finish.
On the car shown at the launch installed Urban Automotive also Urban-Vossen UV-1R rims, sized to better fill the extended wheel arches. During the presentation in Las Vegas, the model was shown with a premium Inozetek Gloss Pearlescent Pearl Marigold Orange wrap, which further emphasizes the eye-catching expression.
Matthew Welchthe company’s CEO, stated that the Urus SE Widetrack is the most sophisticated and visually dramatic Lamborghini ever developed by Urban. Design chief John Hancock highlighted that the aim was to reinforce the SUV’s visual dynamism and muscular appearance, extending Lamborghini’s design DNA into an even more confident interpretation of the model.
The complete Urban Widetrack conversion for Lamborghini The Urus SE is available from £51.800fully equipped. The company also offers tailor-made interior adaptation, with different color and material choices for customers.
+ Russian helicopter finally receives certification and begins operating over large bodies of water
Source and images: Urban Automotive. This content was created with the help of AI and reviewed by the editors.
