The British tuning company is one carbon fiber builds on an element-dominated widebody package to transform the Lamborghini of its high-performance SUV, which debuted simultaneously in the UK and the US.
Urban Automotive has officially presented a new interpretation of the Lamborghini Urus SE, which is a Urus SE Widetrack was named in a global premiere held simultaneously in Milton Keynes (UK) and Las Vegas (USA). The British company specializing in the conversion of luxury vehicles applied an extensive design program focusing on carbon fiber to the Italian SUV, further reinforcing the model’s aggressive appearance.
According to the tuner, the project was created along the so-called OEM+ philosophy, which aims to increase the visual impact and exclusivity of the car without completely breaking away from the manufacturer’s original image. In the case of the Urus SE, this resulted in a comprehensive redesign of the body, with subtle references to iconic models from Lamborghini’s history.
According to Urban Automotive, the program required approximately 10,000 man-hours in design and development. Key new features include a new carbon fiber front end consisting of a three-part splitter and canard elements, as well as a redesigned hood with a functional opening inspired by the Lamborghini Aventador SVJ. The element also features 3D fabricated inlets and outlets with the brand’s signature hexagonal pattern.
On the side, the Urus SE received six-part carbon fiber fender flares, which increase the width of the SUV by 40 mm. The goal is to ensure a wider and more pronounced stance. The side panels have also been redesigned and feature 3D detailing with the Urban Automotive logo, as well as aerodynamic elements that Lamborghini Miura refer to its classic air intake.
The rear has also undergone a significant transformation. The new carbon fiber rear bumper features a visible diffuser, dual air vents and separate canard elements. Another prominent element is the additional rear spoiler, which, together with the original wing, creates a “double-layer” visual effect, reinforcing the sporty appearance of the SUV. The system is completed by four exhaust tips, with a unique design.
It is on the car on display at the show Urban Automotive It also fitted Urban-Vossen UV-1R wheels, which are specifically sized to fill the widened wheel arches. At the Las Vegas presentation, the model appeared with an Inozetek Gloss Pearlescent Pearl Marigold Orange premium film, further strengthening the spectacular appearance.
Matthew Welchthe company’s CEO, said that the Urus SE Widetrack is the most refined and visually dramatic Lamborghini ever developed by Urban. Head of design John Hancock highlighted that the aim was to enhance the SUV’s visual dynamism and muscular stance, further developing Lamborghini’s design language into an even more defined interpretation.
Urban Widetrack’s complete makeover is a Lamborghini Urus SE-hez £51 800available from, already equipped. The company also offers unique interior personalization options with different color and material options for customers.
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Source and images: Urban Automotive. This content is generated with the help of artificial intelligence and verified by the editors.
