- Bentley had a profitable 2025 despite massive investments to bring its first EV to market.
- Sales fell 4.8 percent to 10,131 units.
- Bentley will launch a plug-in hybrid or an EV each year until 2035.
2025 wasn’t the best year for Bentley, but it could’ve been even worse for the Audi-owned brand. With US tariffs and contracting demand in China, traditional luxury automakers are under pressure. Nevertheless, sales didn’t fall off a cliff, declining by just 4.8 percent to 10,131 units.
Although overall deliveries saw a minor setback, Bentley says it offset weaker demand with high-margin products from its Mulliner bespoke division. Additionally, the high-performance Speed derivatives were in strong demand. As a result, revenue dipped by only one percent year-over-year to €2.6 billion, or $3 billion at current exchange rates. As expected, the Bentayga SUV was the top-selling model.
Even in a challenging environment, Crewe marked its seventh consecutive year of profitability. It posted an operating profit of €216 million (about $248.7 million), resulting in an operating margin of 8.3 percent. These figures were achieved largely without the W12, as the twelve-cylinder powerhouse was retired with the stunning Batur.
Photo by: Bentley
As the old saying goes, you have to spend money to make money. Bentley opened a new design center last year and is about to finalize the assembly line for its first electric car. It’s also putting the finishing touches on a new paint shop, giving customers the opportunity to choose from nearly 100 hues.
Bentley plans to launch a plug-in hybrid or an EV each year until 2035. While the all-electric target for 2030 has been abandoned, the company still aims to become “exclusively electric in the future.”
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Source: Bentley
