Alfa Romeo Sales Are Way Up: Here Are The Numbers

It’s been over a decade since the late Sergio Marchionne hit the reset button on Alfa Romeo, attempting to turn the fabled Italian brand into a true rival for the Germans. FCA poured a billion euros into the Giorgio platform to develop the Giulia and Stelvio, two models that are still on sale today. Both the sedan and the SUV will continue through 2027, but neither has met the company’s volume expectations.

Thankfully, Alfa Romeo doesn’t have to rely solely on two aging products. As a member of Stellantis, it has access to a multitude of platforms to fast-track the development of new vehicles. That strategy appears to be paying off, at least judging by the 2025 sales figures. Last year, volume jumped 20 percent to 73,000 units.

Growth is growth, but we need to look at the bigger picture. BMW sold 2,169,761 vehicles in 2025, while Mercedes delivered 1,800,800 cars. Audi took third place in the luxury race with 1.6 million units, Toyota’s Lexus brand shipped 882,231 vehicles, and even Porsche was far ahead, finishing 2025 with 279,449 deliveries.

Even with 20 percent growth, Alfa Romeo’s performance last year amounted to only a fraction of what the Germans and the Japanese achieved. Then again, it’s unreasonable to expect a close race given the company’s limited lineup, especially when its competitors boast vast portfolios.

Delaying the Giulia and Stelvio replacements certainly isn’t helping, though it’s probably the right move. The company had initially planned to launch the second-generation models as EVs before going back to the drawing board to engineer them with combustion engines as well. The new models are now expected to arrive in 2028 and, hopefully, draw more customers back into showrooms.

In the meantime, the Junior is predictably doing most of the heavy lifting. Alfa Romeo’s most affordable model was its best seller last year, followed by the larger Tonale, which recently received a facelift. The 33 Stradale is irrelevant from a volume standpoint, since production is limited to 33 cars, of which five have been delivered so far. However, the mid-engined halo car is a strong image booster, keeping people talking about the Torino-based company.

More than 80 percent of Alfa Romeo’s vehicles were delivered to European buyers, followed by North America, the Middle East and Africa, and Asia. 2025 was a rough year in the United States, where demand plummeted 36 percent to just 5,652 cars. It’s worth noting that the Junior isn’t sold in the U.S.

Although the Giulia and Stelvio have been on sale for around 10 years, the Quadrifoglio models’ share of total sales has never been higher. In 2025, the high-performance versions accounted for 11 percent of deliveries, and there’s reason to believe that momentum will continue. After a hiatus, the V6-powered variants are back on sale in Europe.

Looking back to the Marchionne era, there were ambitions to sell 300,000 vehicles annually by 2010, but the company never came close to those numbers. Today, Alfa Romeo is in a better position than it has been in a long time to grow sales, provided Stellantis is willing to support its ascent. For reference, the firm’s best year ever was 1990, when shipments peaked at 223,643 units.

However, plans to expand the lineup with large vehicles tailored to American tastes have been shelved. There were once reports of a BMW X5 rival arriving by 2028, positioned above the Stelvio, but that project is no longer moving forward. Late last year, Alfa Romeo CEO Santo Ficili said, “Large cars are not the brand’s territory.”

Motor1’s Take: Stellantis has its work cut out for it. CEO Antonio Filosa must manage more than a dozen brands, many of which are struggling. A recent Reuters report alleges the conglomerate’s head honcho is “assessing all 14 brands’ long-term viability.” The news agency claims Filosa isn’t ruling out shutting down some of them, with several European marques reportedly at risk.

We don’t believe Alfa Romeo is on that list, as other European brands appear to be in a more precarious position, including Lancia, Maserati, and DS Automobiles. Alfa Romeo certainly deserves its place within the Stellantis constellation, and hopefully, last year’s sales results will mark the start of a sustained upward trend.