Munich – The BMW Group has announced the expansion of its industrial digitalization strategy with the introduction of so-called “Physical AI” in its European operations.
The first pilot project on the continent will be carried out at the automaker’s plant in Leipzig, Germany, with the aim of integrating humanoid robots into series production of vehicles.
The initiative combines digital artificial intelligence with physical machines and robots, allowing intelligent systems to operate directly in the production environment. According to the company, the technology increases automation capacity and opens up new possibilities for more flexible and adaptable production processes.

According to Milan Nedeljković, Member of the Board of Management of BMW AG responsible for Production, digitalization is a strategic factor for maintaining global competitiveness.
“Digitalization improves the competitiveness of our production – here in Europe and worldwide. The symbiosis between technical expertise and artificial intelligence opens up completely new possibilities in production,” said the director.

Tests in series production
At the Leipzig facility, the pilot project will evaluate the integration of humanoid robotics into existing assembly lines. The automaker also plans to explore applications of Physical AI in the production of batteries and components, areas considered strategic in the context of the electrification of the automotive industry.
The goal is to assess how humanoid robots can operate alongside human workers, performing repetitive or physically demanding tasks while increasing operational efficiency.
Previous experience in the United States
The decision to bring the technology to Europe follows the completion of a successful pilot project at the group’s factory in Spartanburg, United States. The North American facility was the first to test humanoid robots in a real automotive production environment.
According to the statement, lessons learned from Spartanburg will be used to improve and scale up the applications of Physical AI in other factories of the group.
Dedicated competence center
To accelerate the global integration of artificial intelligence and robotics, the BMW Group has established a new “Competence Center for Physical AI in Manufacturing”. This structure will be responsible for coordinating technology development, standardizing processes and expanding the implementation of the technology on an international scale.
With the project in Leipzig, the car manufacturer underlines its commitment to advanced digitalization as a strategic pillar of automotive production, combining traditional technology and artificial intelligence in a new model of industrial production.
Source and images: BMW Group. This content was created using AI and reviewed by the editors.
Humanoid robots enter BMW production line in Germany – Source and images: BMW Group#BMWGroup #BMW #robots pic.twitter.com/QZl9GNX0NA
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