Munich – The BMW Group announced the expansion of its strategy for industrial digitization with the introduction of so-called “Physical AI” in its European operations.
The first pilot project on the continent will be implemented at the car manufacturer’s factory in Leipzig, Germany, focusing on integrating humanoid robots into the series production of vehicles.
The initiative combines digital artificial intelligence with physical machines and robots, enabling intelligent systems to operate directly in the production environment. According to the company, the technology expands automation capacity and opens up new opportunities for more flexible and adaptable production processes.

According to Milan Nedeljković, member of the board of BMW AG responsible for production, digitization is a strategic factor for maintaining global competitiveness.
“Digitalisation improves the competitiveness of our production – here in Europe and around the world. The symbiosis between engineering expertise and artificial intelligence opens up completely new possibilities in production,” said the manager.

Testing in series production
At the facility in Leipzig, the pilot project will evaluate the integration of humanoid robotics into existing assembly lines. The automaker also plans to explore the use of Physical AI in the production of batteries and components, areas considered strategic in light of the electrification of the automotive industry.
The aim is to investigate how humanoid robots can collaborate with human workers, perform repetitive or physically demanding tasks and at the same time increase operational efficiency.
Previous experience in the USA
The decision to bring the technology to Europe follows the completion of a successful pilot project at the group’s factory in Spartanburg, USA. The North American facility was the first to test humanoid robots in a real car manufacturing environment.
According to the statement, the experiences from Spartanburg are used to improve and scale the use of Physical AI at other factories in the group.
Dedicated competence centre
To accelerate the global integration of artificial intelligence and robotics, the BMW Group has created a new “Competence Center for Physical AI in Manufacturing”. The unit will be responsible for coordinating technological development, standardizing processes and expanding the implementation of the technology internationally.
With the project in Leipzig, the car manufacturer strengthens its investment in advanced digitization as a strategic pillar in car production, and combines traditional engineering with artificial intelligence in a new model for industrial production.
Source and images: BMW Group. This content was created with the help of AI and reviewed by the editors.
Humanoid robots enter BMW production line in Germany – Source and images: BMW Group#BMWGroup #BMW #robots pic.twitter.com/QZl9GNX0NA
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