Band, in a joint action with Central Única das Favelas (CUFA), started a solidarity campaign this week to support families affected by the heavy rains that are ravaging the Juiz de Fora region, in Minas Gerais. The initiative seeks to mobilize a national audience to offer immediate support to communities facing material losses and structural risks due to storms.
Allocation of resources and local support
All the amount raised through this campaign will be managed by CUFA and fully allocated to mobilization actions on the ground. The main focus is supporting people affected by the rains, ensuring the purchase of basic necessities, such as food, drinking water and hygiene products, as well as assisting with the logistics of supporting families who had to leave their homes.
Juiz de Fora has been one of the areas most punished by the advance of the cold front in the Southeast, and the partnership between Grupo Bandeirantes and the social institution aims to speed up the arrival of aid where the local infrastructure is most overloaded.
