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When the Puerto Rican singer was announced as the event’s attraction in October last year, Donald Trump said he didn’t know who he was. After the show, the American president stated that no one understands a word Bad Bunny says. In the United States, there are 68 million Latinos, 20% of the country’s total population. And the artist, who is critical of Trump’s immigration policy, won the 2026 Grammy for Best Album of the Year and was the most listened to on Spotify globally in 2025 – his songs have already been played more than 20 billion times on the platform.
