Ford has officially ended production of the Focus, one of the American automaker’s most beloved hatchback models.
The company closed this chapter with the construction of the last Focus unit at its factory in Saarlouis, Germany, on Friday 14 November.
“I can confirm that the last Focus was produced on Friday, November 14. It was a white five-door hatchback,” said Volker Eiscommunications manager for Ford Europe, to Motor 1.
@blaulichtreport_saarland🚗💔 Here is the latest Focus: The end of an era in Saarlouis. Today, the last Ford Focus rolled off the assembly line at the Saarlouis factory – after 55 years of production. One car for the museum, one for the staff. The rest: history – and applause for the time with Ford in Saarlouis. An emotional day for thousands of employees – and a moment Saarlouis will never forget. (Video: Private)♬ Original Sound – Blue Light Report Saarland
The end of the Focus comes a few months after the last sporty ST model rolled off the production line on September 26. Production of the Fiesta ended in 2023, while the Mondeo stopped a year earlier, and the long life of the Ka also ended in 2020.
Now, with the discontinuation of the Focus, Ford no longer has any “regular” cars in its portfolio, which now consists entirely of utility vehicles and SUVs. Last year explained Jim FarleyCEO of Ford, why the manufacturer decided to discontinue so many iconic cars.
The answer is simple, according to him: Ford simply didn’t make enough money from them. In an interview with Car Magazine he explained that the profit margins were too small to justify further development, even with the car’s reasonable popularity.
“We’ve always competed in the heart of the passenger car market, which didn’t work very well for the Mondeo, Focus and Fiesta. They were loved by many customers but never justified a major capital investment – unlike commercial vehicles,” Farley told the media.
Photo and video: Ford / TikTok @blaulichtreport_saarland. This content is created with the help of AI and reviewed by the editorial team.
