What Is Baked Makeup?
Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked.
It’s different from powders, which are milled and compressed into compacts. You’ll notice the difference mostly in the texture and pigment of these poducts. Powders won’t have the color payoff and silkiness that baked ones can achieve.
Most baked products are manufactured in Italy, just like the famous (and beloved) Laura Geller baked powder where “swirls of cream pigments are baked on terracotta tiles for 24 hours.”
Due to that silky texture, it’s ideal for dry and even mature skin. The baked process allows different pigments to mix together into one product, which can be why you’ll see a swirl of different tones in one pan.
Baked products are known for their lightweight texture and luminosity, seen in plenty of top-rated highlighters, blushes, and bronzers over the years.
According to a New York Times article from 2013, these products promise to deliver “denser and truer pigmentation, longer wear and easier blending.”
