Inspired by performance, the prototype combines aggressive style, functionality and the sporty spirit of the 2025 Camry XSE Hybrid AWD.
Toyota surprised the public with the Camry GT-S Concept to present at the SEMA Show 2025one of the world’s largest automotive events. Based on the 2025 Camry
Although a conceptual exploration, the GT-S has a realistic goal: to create a sporty sedan that looks ready to drive straight from the showroom into the customer’s garage. Unlike the extravagant projects often seen at SEMA, the model retains the unchanged 232-horsepower 2.5-liter hybrid engine and interior from the standard Camry — focusing on the exterior design, stance and chassis improvements.
“The Camry GT-S Concept is an exciting study with ambitions born on the race track,” said Kevin Hunter, Executive Design Director of Toyota North America. “Our goal was to present the next evolution of the Camry XSE with aggressive enhancements that strengthen its unique position among performance sedans.”
The project was led by the CALTY Design Research team in Ann Arbor, Michigan, in collaboration with Toyota’s R&D department. The result is a bolder appearance with a redesigned rear panel, a bumper integrated with a sports exhaust and new aerodynamic elements at the front and sides that emphasize the model’s athletic profile. The finish is the exclusive “Inferno Flare” paint, inspired by motorsport.
“We wanted to create something aspirational, but achievable,” explained Adam Rabinowitz, lead designer at CALTY. “The GT-S is a platform to test ideas and gather direct consumer feedback on the future of the Camry.”
Besides the looks, the Camry GT-S Concept gets an adjustable coilover suspension, which lowers the height by 1.5 inches, improves the driving experience and gives a more aggressive stance. The braking system has been improved with eight-piston calipers at the front and six-piston calipers at the rear, with 365mm and 356mm discs respectively. 20-inch sport wheels with 245/35R20 tires complete the performance package.
“The Camry has always been a mainstay in our lineup,” emphasized Mike Tripp, Vice President of Marketing at Toyota Group. “With the GT-S Concept we show what is possible when you combine the DNA of a sedan with a sporty attitude and personality. It is a car that customers can really imagine driving.”
The Camry GT-S Concept will be on display at the Las Vegas Convention Center at the Toyota booth (Central Hall – 22200) from November 4 to 7 as part of the “Powered by Possibility” theme, which celebrates innovation in all types of powertrains — combustion engine, hybrid, plug-in, electric and fuel cell.
The model is a modified prototype with special parts that are not commercially available. The modifications may affect performance, safety and warranty and are not approved for use on public roads.
Source and images: Toyota. This content was created using AI and reviewed by the editorial team.
