This distributed data storage startup wants to take on Big Cloud

by Marcelo Moreira

The explosion of AI companies has pushed demand for computing power to new extremes, and companies like CoreWeave, Together AI and Lambda Labs have capitalized on that demand, attracting immense amounts of attention and capital for their ability to offer distributed compute capacity.

But most companies still store data with the big three cloud providers, AWS, Google Cloud, and Microsoft Azure, whose storage systems were built to keep data close to their own compute resources, not spread across multiple clouds or regions.

“Modern AI workloads and AI infrastructure are choosing distributed computing instead of big cloud,” Ovais Tariq, co-founder and CEO of Tigris Data, told TechCrunch. “We want to provide the same option for storage, because without storage, compute is nothing.”

Tigris, founded by the team that developed Uber’s storage platform, is building a network of localized data storage centers that it claims can meet the distributed compute needs of modern AI workloads. The startup’s AI-native storage platform “moves with your compute, [allows] data [to] automatically replicate to where GPUs are, supports billions of small files, and provides low-latency access for training, inference, and agentic workloads,” Tariq said.

To do all of that, Tigris recently raised a $25 million Series A round that was led by Spark Capital and saw participation from existing investors, which include Andreessen Horowitz, TechCrunch has exclusively learned. The startup is going against the incumbents, who Tariq calls “Big Cloud.”

Ovais Tariq, CEO of Tigris, at a Tigris data center in Virginia.Image Credits:Tigris Data

Tariq feels these incumbents not only offer a more expensive data storage service, but also a less efficient one. AWS, Google Cloud and Microsoft Azure have historically charged egress fees (dubbed “cloud tax” in the industry) if a customer wants to migrate to another cloud provider, or download and move their data if they want to, say, use a cheaper GPU or train models in different parts of the world simultaneously. Think of it like having to pay your gym extra if you want to stop going there.

According to Batuhan Taskaya, head of engineering at Fal.ai, one of Tigris’ customers, those costs once accounted for the majority of Fal’s cloud spending.

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Beyond egress fees, Tariq says there’s still the problem of latency with larger cloud providers. “Egress fees were just one symptom of a deeper problem: centralized storage that can’t keep up with a decentralized, high-speed AI ecosystem,” he said.

Most of Tigris’ 4,000+ customers are like Fal.ai: generative AI startups building image, video and voice models, which tend to have large, latency-sensitive datasets.

“Imagine talking to an AI agent that’s doing local audio,” Tariq said. “You want the lowest latency. You want your compute to be local, close by, and you want your storage to be local, too.”

Big clouds aren’t optimized for AI workloads, he added. Streaming massive datasets for training or running real-time inference across multiple regions can create latency bottlenecks, slowing model performance. But being able to access localized storage means data is retrieved faster, which means developers can run AI workloads reliably and more cost effectively using decentralized clouds.

“Tigris lets us scale our workloads in any cloud by providing access to the same data filesystem from all these places without charging egress,” Fal’s Taskaya said.

There are other reasons why companies want to have data closer to their distributed cloud options. For example, in highly regulated fields like finance and healthcare, one large roadblock to adopting AI tools is that enterprises need to ensure data security.

Another motivation, says Tariq, is that companies increasingly want to own their data, pointing to how Salesforce earlier this year blocked its AI rivals from using Slack data. “Companies are becoming more and more aware of how important the data is, how it’s fueling the LLMs, how it’s fueling the AI,” Tariq said. “They want to be more in control. They don’t want someone else to be in control of it.”

With the fresh funds, Tigris intends to continue building its data storage centers to support increasing demand — Tariq says the startup has grown 8x every year since its founding in November 2021. Tigris already has three data centers in Virginia, Chicago and San Jose, and wants to continue expanding in the U.S. as well as in Europe and Asia, specifically in London, Frankfurt and Singapore.

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