The opening of Bugatti Shanghai marks the beginning of a new era in the Chinese market for the French brand, marking the first public appearance of the Bugatti Divo in the country.
For more than a century, Bugatti has captivated collectors and automotive lovers around the world with its extraordinary combination of art and engineering.
Now the brand adds a new chapter to its global journey with the opening of “Bugatti Shanghai” — its first dedicated showroom in Mainland China, strengthening the relationship between the French manufacturer and one of the most influential markets in the luxury automotive sector.
The new location, located in the heart of Shanghai, has been developed in collaboration with Bugatti’s long-time partner Kingsway Apex Group, a trusted partner of the brand in both China and Hong Kong.
The showroom reflects Bugatti’s global standards — it is not just a sales centre, but a complete experiential space where Bugatti’s historic heritage meets modern innovation and design.
First presentation of the Bugatti Divo in China
The grand opening ceremony, held in the presence of customers, guests and media representatives, witnessed a historic moment — the first public appearance of the Bugatti Divo on Chinese soil.
Produced in only 40 units worldwide, this hypercar is the ultimate combination of performance, beauty and rarity.
The occasion marked another important milestone in China for the brand — the Bugatti Tourbillon introduced at the beginning of the year. During his stay in Shanghai, Divo also visited Lingang Special Zone, one of the city’s most dynamic innovation hubs, further cementing Bugatti’s image as a symbol of exclusivity and innovation.
Bugatti’s global leadership presence
The event was attended by key Bugatti executives, including Bugatti Rimac CEO Maté Rimac, Bugatti Managing Director Hendrik Malinowski, and Costas Psaris, Regional Director for the Middle East and Asia.
In his address, Hendrik Malinowski highlighted the importance of expanding into the Chinese market:
“With the presentation of the Tourbillon in China earlier this year, we witnessed the incredible passion for Bugatti hypercars — especially on the occasion of the Veyron’s 20th anniversary — and felt an extraordinary appreciation for the art of engineering. Shanghai, at the intersection of tradition and innovation, is the ideal location for our first brand showroom in Mainland China. This new location will allow us to provide customers with the same unmatched Bugatti experience. Designed for people to feel as if they are anywhere in the world.”
Complete luxury environment
In line with Bugatti’s design philosophy, the Shanghai showroom is not limited to just displaying cars — it offers a complete luxury experience. A special exhibition of the “Bugatti Home” collection developed in collaboration with Luxury Living was also organized during the inauguration.
Items presented at the exhibition included the TYPE_3 sofa and Voltaic Blue pouf, whose design is inspired by the lines and distinctive details of Bugatti cars, and the iconic “EB” logo rendered in Bugatti Blue. Other key items included the TYPE_14 carpet inspired by the hypercar’s fluid curves and the TYPE_11 side table adopting Bugatti’s iconic “C” shape.
“This showroom is a testament to our determination to provide Chinese customers with the full Bugatti experience,” Malinowski said. “Every element reflects the same quality and attention to detail as our vehicles — from the initial consultation to the individual customization process.”
With the opening of Bugatti Shanghai, the brand further strengthens its presence in the Asian market and ushers in a new phase of global growth — combining its glorious hundred-year-old heritage with the dynamism and sophistication of modern China.
Source and images: Bugatti. This content is generated with the help of AI and reviewed by the editorial team.
