(Crewe, October 9, 2025) — Bentley Fragrances has announced the launch of Bentley Become Zenith, the latest addition to its luxury fragrance line.
Guided by the spirit of ambition, discovery and innovation, the new perfume reflects Bentley’s vision of modern luxury, uniting timeless craftsmanship, elegance and sustainability in a striking olfactory creation.
A new height of sophistication
Following the success of the Bentley Become collection launched in 2024, Become Zenith appears as the natural evolution of this journey. While the first perfume invited users to “unfold their story”, Zenith encourages them to reach the heights of their ambitions, expressing confidence and authenticity in every note.
Described as a perfume created for relentless adventurers, Become Zenith celebrates the pursuit of excellence — an invitation to pursue bold dreams with purpose and conviction.
A art by Violaine Collas
The fragrance was developed by master perfumer Violaine Collas, recognized for her refined and expressive creations. With Become Zenith, Collas combines freshness and strength, elegance and depth, resulting in a perfume that captures the essence of refined ambition.
Olfactory pyramid
The scent opens with a vibrant burst of violet leaf, complemented by the spicy sweetness of cardamom and the velvety richness of cocoa. In the heart, accords of soft leather, smoky papyrus and gayo patchouli appear, bringing structure and intensity. The base is marked by soft vanilla, sublimolid (a sophisticated macrocyclic musk) and sensual ambergris, which leave a warm and enveloping trail, a true “second skin perfume”.
Olfactory notes:
- Top: Violet Leaf, Cardamom, Cocoa
- Heart: Leather, Papyrus, Patchouli Gayo
- Base: Vanilla, Sublimolid, Ambergris
Design and sustainability
The bottle design reflects Bentley’s commitment to sustainable luxury. Inspired by the sculptural bottle of the original Become, Zenith features a new gradient in shades of purple, which symbolizes unstoppable energy and ambition.
Among the sustainable details, the following stand out:
- 11% post-consumer recycled glass;
- 100% recyclable aluminum lid;
- Biodegradable finish in color gradient;
- Fully recyclable packaging.
Availability and price
Bentley Become Zenith Eau de Parfum will be sold in a 100ml bottle, with a suggested retail price of €95.
Source and images: Bentley.This content was created with the help of AI and reviewed by the editorial team.
