Mercedes-Benz officially unveiled the new GLC EQ at the IAA MOBILITY 2025, bringing a new era in automotive design for the brand.
This model is the first mass production car to show the evolution of the aesthetic language of the Sensual Purity, combining refinement, digital innovation and futuristic interiors.
The electric SUV’s exterior features a new, iconic grille, which predicts the visual identity of upcoming models. The interior pursues the integration of technology and aesthetic fluidity, providing an experience designed for drivers and passengers.
At the heart of the new GLC is the 39.1-inch MBUX hyperscreen, the largest ever Mercedes-Benz screen. The panels extend from pillar to pillar combine high resolution, over 1,000 individual LEDs, and intelligent dimming technology for each zone to reduce distraction while ensuring visibility, comfort and safety.
Mercedes-Benz has already patented the system, and is also strengthening the brand’s goal of providing an immersive, personalized digital environment.
Sophisticated connected interior
Interior design combines sculpture elements with cutting edge technology:
- Integrated dashboard and center console, ambient lights as accents.
- Wireless fast charging for smartphones.
- Redesigned cup holders and sophisticated metal finish.
- Door panels with minimalist sheeting and metal details and lighting.
- A customizable digital environment that changes the atmosphere of the cabin according to the driver’s style.
Additionally, MB.OS (Mercedes-Benz Operating System) integrates physical design and digital capabilities to provide an intuitive experience.
A new chapter for the brand
According to the manufacturer, the new GLC EQ redefines the concept of interior elegance and digital convenience, enhancing the brand’s unique “Welcome Home” feel.
Source/Image: Mercedes-Benz. This content was created with the help of AI and has been reviewed by the editorial team.
