Audi unveils “Concept C” concept that fully reinvents brand design

by Marcelo Moreira

Audi unveils concept car “Concept C” that shows new brand design (Photo: Audi)

Audiis a concept car that shows the future vehicle Concept C Photos of the film have been released. It features a completely redesigned style.

The car has a monolithic look, only two doors and a removable hardtop, and is designed to represent a “bold step into a simple, timeless aesthetic.”

The vehicle is 4,520 mm in length, 1,970 mm in width and 1,285 mm in height, symbolizing Audi’s “the beginning of a new design philosophy, a key moment for the four rings,” suggesting that this concept will guide future models.

Audi unveils Concept C concept car that shows new brand design
(Photo: Audi)

This project is Audi’s creative director,Massimo Frascellawas led by. “It’s important to really make your brand stand out,” he said. Concept C It is stated about.

“Behind every decision is a philosophy and we plan to apply this principle to the entire organization,” Frascella added.

The highlight of the design is the grille, and Frascella is Audi’s two of the most iconic grille designs. Type C and Singleframe It is explained that it was fused to a “vertical structure.”

Audi unveils Concept C concept car that shows new brand design
(Photo: Audi)

The car is original TT Coupe and 6th generation A6 It is also inspired by other iconic Audi models, including the wheels from the early 1990s. Grandfather It is strongly influenced by the concept.

The interior is designed to minimize screens, technology is present but not noticeable, and physical buttons are integrated into the dashboard. The main screen can also be stored for a cleaner look.

Audi unveils Concept C concept car that shows new brand design
(Photo: Audi)

The mass production model is expected to use the same architecture as the electric Porsche 718. This speculation Car Magazine Supported by Audi CEO Gernott Dalener has confirmed that it has approved the use of Porsche architecture for its sports car.

If this is true, the Audi Concept C could deliver around 600 horsepower. “The way vehicles are designed is also the way companies shape,” Dalener said, adding that the new design philosophy “will be reflected in the entire model lineup.”

Photos and Videos: Audi. This content was created with AI support and has been reviewed by the editorial team.

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