Audi introduces Concept CT, a study car showing the brand’s full design interpretation

by Marcelo Moreira

Audi introduces the new brand design Concept C study car (photo: Audi)

The Audi published a Concept C Photos of a study car showing future vehicles with a completely redesigned style.

The vehicle has a monolithic appearance, a two -door, removable hard roof, and represents a “bold step into timeless, timeless aesthetics”.

The vehicle’s dimensions are: 4.520 mm long, 1.970 mm wide and 1.285 mm high, and symbolizes the beginning of Audi’s “new design philosophy, an important moment for the four -ring brand”, indicating that this concept will be a guideline for future models.

Audi introduces the new brand design Concept C study car
(Photo: Audi)

The project is the Creative Director of Audi, Massimo Frascnerra led. “It is important for the brand to really stand out,” he said Concept Cfrom.

“There is philosophy behind all decisions, and we will apply this principle to the whole organization,” Frascerra added.

The outstanding element of the design is the grille, which Frascerra says is the Audi’s two iconic grille, the Type C is to Singleframe It was created by combining it into a vertical structure.

Audi introduces the new brand design Concept C study car
(Photo: Audi)

The vehicle also drew inspiration from iconic Audi models, such as the original TT coupé and the 6th generation A6the wheels are strongly in the early 1990s Grandfather a concept.

The interior has minimized screens; The technology is present, but not striking, the physical buttons are integrated into the dashboard, and the main screen can be hidden for a clearer look.

Audi introduces the new brand design Concept C study car
(Photo: Audi)

The serial model is expected to use the same architecture as the electric Porsche 718 with the Car Magazine also confirmed. Audi CEO, Gernot Döllner approved the use of the Porsche architecture for their sports cars.

If this is true, the Concept C can produce about 600 horsepower. “Designing vehicles also reflects the company’s formation,” Döllner said, adding that the new design philosophy will “affect the entire model offering”.

Photos and videos: Audi. The content was made with AI and was checked by the editorial team.

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