Save 25% on EltaMD, Paula’s Choice & More

by Marcelo Moreira

At E!we never gatekeep—especially when it comes to scoring luxury beauty for less. Starting today, the Dermstore Anniversary Sale 2025 is officially hereand it’s bringing 25% off sitewide with code CHEERS.

The best part? This isn’t your average beauty sale. During the Dermstore Anniversary Sale, luxury skincare and haircare brands that rarely get discounted are finally marked down. We’re talking Supergoop!, Medik8, EltaMD, Dr. Dennis Gross (an editor fave), Augustinus Bader, and so many more.

Pro tip: If you’re not a Dermstore Rewards member yet, now’s the time to join. It’s free, and you’ll earn 5 points for every $1 spent to use toward future savings. You can even rack up extra points by writing reviews or sharing your faves with friends.

The Dermstore Anniversary Sale 2025 runs now through August 18so shop fast. See the beauty buys topping our list below.

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