An American Eagle clothing brand, launched in the United States at the end of last month, starring actress Sydney Sweeney, viralized by playing a joke with the English phonetics of Jeans (pants) and genes (genetics).
The advertising campaign whose slogan is “Sydney Sweeney has good jeans”, and can also be played by “Sydney Sweeney has good genes”, has become the target of debate on the internet, winning even repercussion by US President Donald Trump. Left netizens accused the campaign of being eugenic, promoting white supremacy and having a “Nazi” content.
The criticism was moved by the Republican’s high school, including Trump, who stated: “It is the hottest commercial of the moment. The tide really became. woke It’s a loser thing. You would be surprised by how many people they are republican. ”
A research conducted by Generation Lab released on Wednesday (13) by the American press, points out an discomfort on the part of the left of the left of the country to the campaign of the American Eagle. According to the survey:
- 64% of young Democrats agreed that the announcement seemed inappropriate against 39% of Republicans.
- 38% of Republicans approved the advertising piece, against 10% of Democrats.
- 42% of Democrats said the ad left them less likely to buy jeans from American Eagle. The same was said by 16% of Republicans and 28% of independents.
The announcement starring Sweeney also caused divergences between young men and women:
- 39% of young women-target campaign audience-said they were less likely to buy American Eagle jeans; Among men, 21%.
- 63% of women, against 44% of men, agreed that the announcement seemed inappropriate
Although a considerable percentage of democrats and young women considered the inappropriate announcement, a lower part understood that advertising intended to give an “eugenic” idea.
- 10% of women and 8% of men said the ad was “trying to endorse eugenics and genetic superiority to sell jeans.”
- By party affiliation, 13% of Democrats, 5% of Republicans and 8% of independents said the same.
Methodology: The research was conducted from August 7 to 11, 2025, with a representative sample of 1,289 undergraduate and postgraduate students throughout the United States. The margin of error is approximately 2.7%.
