When a car purchase goes wrong, most customers expect their salesperson to help them find a different vehicle. But one person at a Missouri Toyota dealership took customer service to an entirely different level, offering to help a customer find something her boyfriend definitely didn’t see coming.
TikTok creator Lex (@LexSellsWhips), who according to his bio is a sales representative at Coad Toyota in Cape Girardeau, Missouri, shared an 11-second video on Aug. 26 that perfectly captures the unexpected twists that can happen in automotive sales.
The relatively new creator, who only started posting in late August, describes himself as “Your next favorite sales rep!” in his bio—and this video may support that claim.
No Sale
The video, set to 21 Savage’s “Redrum,” opens with a young woman in a white blouse and dark slacks sliding a set of car keys across one of the dealership’s sales desk toward Lex. The text overlay reveals her predicament: “My boyfriend said I have to return this.”
Any seasoned salesperson might have an intuitive grasp of what consumer research has long suggested: that people we personally know are the biggest influence on car-buying decisions, and that significant others have a particularly crucial role.
Lex seems to respond with straightforward professional courtesy. His text overlay has him saying, “No worries! We can find you a new one.”
The video then shows the pair on the same side of the desk, focusing on Lex’s monitor, with him scrolling through what viewers might assume are vehicle listings.
Plot Twist
But at the eight-second mark, the video takes an unexpected turn. A close-up shot of Lex’s monitor reveals he’s not helping the customer find a new car at all—he’s pointing at a shirtless man on the screen, apparently helping her find a new boyfriend instead.
The twist subverts expectations while delivering a humorous commentary on relationships and car buying. Rather than trying to convince the customer to keep a vehicle her boyfriend disapproves of, Lex cuts straight to what he sees as the real problem.
When Sales Strategy Meets Relationship Advice
This type of scenario isn’t entirely foreign to car salespeople, who often find themselves navigating complex relationship dynamics during major purchases. Many researchers argue that buying decisions frequently involve couples, parents, childrenand whole families with different priorities, budgets, and preferences.
In real life, sales professionals might focus on finding common ground between partners or suggesting vehicles that meet both parties’ criteria.
Lex’s comically exaggerated approach highlights how relationship issues can sometimes overshadow the actual automotive decision-making process.
Community Response: Full Service Approved
The TikTok community embraced Lex’s unconventional customer service approach. User Meag summed up the general reaction perfectly: “Damn that’s full service.”
Lex responded, “My customers only deserve the best,” accompanied by a meme showing Justin Bieber making a heart shape on his chest with his fingers.
Other viewers appreciated the humor, with Emerald Digital simply commenting “Got em,” while The Rach Co expressed enthusiasm: “I’m with it!!!”
Ajave recognized the cleverness of the concept, calling it “Underrated comedy,” which earned acknowledgment from Lex, “You get it.”
The Bottom Line
Lex’s approach to customer service might not be recommended in traditional sales training manuals, but his video mostly demonstrates how creativity and humor can make automotive content stand out in a crowded social media landscape. The 11-second clip is both a commentary on relationship dynamics in car buying and a clever piece of dealership marketing.
For customers facing similar situations, the video serves as a lighthearted reminder that sometimes the problem isn’t the car—it’s the person telling you to return it. And for sales professionals, it shows that thinking outside the box (or in this case, outside the lot) can create memorable content that resonates with audiences far beyond traditional automotive advertising.
Engine direct messaged Lex on TikTok with a request for comment. We’ll update this if he responds.
