A man became viral after revealing a strategy widely used by dealers to tire you while trying to buy a new car.
Zach He posted a video on Tiktok telling that he went to a dealer to buy a new pickup last weekend. However, after talking for a while with the seller, the latter simply disappeared.
“Anyone of you has ever gone to buy a pickup and the seller disappeared for 30 minutes? And you are there you think: ‘friend, I just want to buy a pickup. Sell a pickup. What’s the problem?’,” He asked his followers.
Although it may seem counterintuitive that a seller leaves a customer to wait a long time, some believe that in reality it is a sales strategy.
“Here’s how they tire you. Tell them not to waste your time and start going away. They will move faster,” wrote a user in the comments section.
“My best phrase: ‘I’m here to buy a pickup. Don’t disturb myself. Don’t try to sell extra things. Don’t tell me I need something. I know what I came to buy.’ Don’t be kind; it’s you to pay, “he wrote another.
“As a former financial director, it is a sales tactic. I highly recommend using their phone in showroom to call another dealer. After which, everything will be much faster,” added a third.
This “game of waiting” happens when the sales team lengthens things so much that they hope that the buyer will end up wasting time or gets tired so much that he accepted something that would normally not accept.
@zacharylmorton #sale #sales #dealership ♬ original sound – Zach
Photos and videos: Tiktok @zacharylmorton / UNSPLASH. This content was created with the help of the AI and reviewed by the editorial team.
