Despite all of the ads you’re getting for collagen supplements and electric scrub brushes, TikTok Shop US is apparently not doing so hot. Per a report from BloombergTikTok has conducted its third round of layoffs for this team since April, but has not disclosed how many jobs were impacted.
TikTok Shop US, the company’s e-commerce retailer, launched less than two years ago, selling a variety of products and offering creators commissions for their videos that trigger sales. While Shop remains TikTok’s fastest-growing business, TikTok’s fate in the U.S. remains uncertain.
President Trump has continued to delay the deadline for ByteDance to sell the app to an American entity, following TikTok’s official ban. This weekend, however, Trump announced that he has a potential buyer for the app, which is rumored to include some familiar faces in VC.
