Since this Wednesday (2), Rio de Janeiro pharmacies and drugstores have been prohibited from requesting the customer’s CPF before reporting discounts or promotional prices. The measure is the result of a new municipal resolution, whose main objective is to protect personal data from consumers. The initiative was taken by the Municipal Secretariat of Consumer Protection and Protection (Procon Carioca), in partnership with the Municipal Secretariat of Integrity and Transparency.
According to the new standards, commercial establishments will only be able to collect personal data, such as the CPF, after disclosure with discount amounts and provided there is explicit consent of the customer. The CPF requirement, a common practice in loyalty programs or advantage clubs, was criticized for involving sensitive data without clarity about its use.
During the first 60 days, the inspection will be only educational. During this period, municipal agents will guide traders and clarify consumers about the rights guaranteed by the new regulation. After this period, establishments that fail to comply with the rule will be subject to fines.
Consumer law specialists highlight the importance of the measure, which aims to curb abusive practices in the market. Improper use of personal data in business transactions, especially in environments such as pharmacies, can generate risks to the consumer, such as leakage of sensitive information or misuse in records and health plans. The new rule is seen as a significant step to ensure more transparency and safety in consumer relations.
