A Louis Vuitton Last Saturday (28) opened his “ship”, The Louis-in Shanghai, China. Although it looks like a luxury ship, the installation is actually just a business in a commercial area.
The boat -shaped, 30 meters high boutiques have a three -storey and 1000 m². The structure of the “ship” is a tribute to the roots of the brand, which in the 19th century produced only suitcases for sea travel.
Found on Nanjing West Road The Louis a multi -storey flagship shop, a Café Louis Vuitton named café, as well as Visionary Journeys – a multi -product, two floors presentation.
The ship form is a tribute to Shanghai’s portal, like “the gate to the east,” and is designed to “create a new cultural symbol” in Shanghai’s central business district, according to the team.
“This ship -shaped design echoes the city spirit of Shanghai, which” embraces all rivers and sea “and shows the city’s point of view of international innovation and future momentum,” he said Wu Yuethat LVMH Greater China president, according to a Forbes report.
Pietro BeccariCEO of Louis Vuitton added that the concept is a new chapter in the brand’s cultural development. “The business embodies the brand’s ‘traveling spirit’ through ideas, emotions and inspiration, cheerful ways.”
Photo and video: Louis Vuitton / Instagram @Louisvuitton. This content was created with artificial intelligence and checked by the editorial board.
