Louis Vuitton inaugurated its “ship” The Louis In Shanghai, China, last Saturday (28). Although it seems like a cruise, the installation is only a store located in a commercial area.
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The 30 -meter -high boat -shaped boutique has three floors and 1,000 m². The structure of the “vessel” is a tribute to the origins of the brand, which made only bags for transoceanic travel in the 19th century.
Locally and Nanjing West Road, The Louis has a main store of multiple floors, the coffee shop Café Louis Vuittonbesides the exhibition Visionary Journeys From the brand, a multi-room exhibition that covers two floors.
The boat’s shape is also a tribute to Shanghai’s port culture as the “gateway to the East” and was designed to “create a new cultural frame” in the Central Shangoi Commercial District, according to the team.
“This ship -shaped decoration echoes Shanghai’s urban spirit of ’embracing all rivers and seas’ and shows its international perspective on innovation and impulse for the future,” he said Wu Yuepresident of LVMH Greater Chinaaccording to a report from Forbes.
Already Pietro BeccariPresident and CEO of Louis Vuitton, added that the concept represents a new chapter in the brand’s cultural evolution. “The store incorporates the brand’s ‘spirit of travel’ through ideas, emotions and inspiration, in a cheerful way.”
Photo and video: Louis Vuitton / Instagram @louisvuitton. This content was created with the help of AI and revised by the editorial team.