High Noon Recalls Mislabeled Celsius Cans Containing Alcohol

by Marcelo Moreira

High Noon has issued a warning to customers.

The spirits brand announced a recall of “two production lots” of High Noon Beach Variety packs due to a labeling error that resulted in the alcoholic beverage being packaged into cans labeled as the non-alcoholic energy drink Celsius.

“Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,” the Food and Drug Administration said in a release published July 30. “Consumption of the liquid in these cans will result in unintentional alcohol ingestion.”

The recall by High Noon was initiated after the vodka seltzer brand discovered that one of its suppliers, who also works with the energy drink brand, mistakenly shipped the wrong cans to the company.

As a result, High Noon has recommended that potentially affected customers—the mislabeled production runs were shipped to locations including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin between July 21 and July 23—get rid of the cans.

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