American Eagle is speaking out.
After the clothing company sparked controversy with its ad campaign starring Sydney Sweeneyit has addressed the backlash accusing the brand of supporting eugenics.
“This is yet another example of how social media is just not reflective of real life,” an American Eagle rep told TMZ July 30. “The absurd response from some corners of the internet is absolutely not reflective of how American Eagle’s customers feel.”
The rep said their independent polling found that 71 percent of respondents thought the commercial was appealing.
“The bottom line is that this was about creating a great pair of jeans and supporting a very worthy cause through some of the proceeds going to domestic violence prevention,” the rep continued. “Anything beyond that is noise that is not registering with the average person.”
They added, “Regardless of how people feel about the ad, we hope they can agree we should be doing more to support and empower those who are experiencing domestic violence.”
